Sporting giant Adidas has acquired Runtastic, a European mobile fitness startup known for its GPS fitness-tracking app company in a deal worth 239 million. The parent company Runtastic Founded out of Austria in 2009 and has built a great reputation in the digital fitness tracking world over the past five years racking up millions of downloads.
The startup also launched a lot variation of hardware including GPS watches and smartphone mounts for bikes, as well as a number of niche apps for building six-packs, working out at home, and even improving your sleep. And last year Runtastic entered the virtual reality (VR) world with a new fitness app for Oculus Rift.
Data Source: Venture Beat
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