On-Page & Off-Page SEO Basics for 2017

SEO & Google - wazebs

This post is to Discuss about 2 Types of SEO.

On-page SEO - Optimization you perform on Your Own Site

Off-Page SEO - Focusing on increasing the authority of your domain through the act of getting links from other websites.

On-Page SEO

• Well Coded Website
• Responsive Design
• Website Load Timing
• Well Structured PermaLinks
• Both XML & HTML Sitemaps
• Using HTTPS
• Unique & Readable Content

Well Coded Website

Google Likes Well Coded Websites. You can scan your website with these free tools and adopt any suggestions by them.

W3 Validator

Pingdom Tool

These tools will provide you details and recommendations to improve your coding.

Responsive Design
Google Also Pays a good amount of consideration on Mobile Friendly Websites now a days. You can check your website with Google's Tool here.

Important Elements - HTML Tags

Title Tag - Must be Descriptive

Meta Description Tag - Summarizes Your Web Page's Content - Shown Below your Links in Search Results

Rich Snippets/Structured Data/Schema Markup - Helps Search Crawlers or Engines to Understand Your Content

Heading Tags (h1 to h6) - Represents Different Segments of Your Content

• h1 - Used for Title - Main Heading Tag
• h2 to h6 - Sub Headings

Website Load Timing
A nice coded site usually loads in less than 3 seconds. Increase your Websites Load Performance by:

• Minimize HTTP Requests by optimizing (Reducing) Images, JS & CSS files
• Use Cache System
• Use CDN (Content Delivery Network)

Well Structured PermaLinks
Use an understandable permalink.  Instead of http://yourwebsite.com/page-id?495/
use http://yourwebsite.com/andre-agassi-new-york/

Both XML & HTML Sitemaps
HTML Sitemap Provides a list of links (Links to all your contents) to your users

XML Sitemap Provides Links to all contents in XML format to Search Crawlers or Search Engines. Make your XML Sitemap Easy for Google to Scan and Google Will Make Your Site Easy To Find for People.

Using HTTPS
Encryption is now a Major Google Ranking Factor - Google also pays a lot attention to encrypted sites as these sites are usually secured for users. You can get a free SSL Certificate for your Website here - LetsEncrypt

Unique & Readable Content

• You need to write Quality Content, on a Consistent Basis with Good Title with Main Keywords.
• Article Should Not Be too Short or too Long - Ideal word count is between 500 to 1000 words.
• Make Good Use of Heading Tags.
• Use ALT Text with Images
• Add Other Related Articles (of Your Site) to the Article.

Off-Page SEO:

• Quality Back Links to Your Site on Reputed Websites
• Use Guest Blog Feature
• Use Sponsored Blog Feature
• Get Active on Social Media (Twitter, Facebook, Google Plus, Linked In etc.) & Get Positive Mentions.
• Engage Readers to Share Your Contents
• Create Youtube Videos - People Loves Audio-Visual Contents. Also, YouTube is the Second Largest Search Engine.
• Website Reputaions - 
• Stay Up for a while (as 6 months or more)
• Don't SPAM
• Don't Buy Links
• Don't Do BlackHat
• Keep Your Site Malware Free
• Do Not Use Too Muc Pop-Up Ads.

Have fun and Stay Updated with Google!