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As a social media manager, you don't need to be plugged in 24/7, but you do need to monitor the company's online communities more hours than most. Some situations call for a fast response time, and you're not going to get that on a weekend if you have to log in at a computer terminal to check on things. This is why a smartphone or a tablet is a necessary tool for your job.
1. Evernote: Put this app on all your devices and curate content from anywhere. You'll thank yourself for it the next time you can't think of anything to post on a slow news day.
2. Facebook Pages Manager: This app will alert you to Facebook page activity that needs a timely response (like fan comments), and the functionality is more robust for page management than the regular Facebook app. You should have both apps on your mobile devices -- the regular Facebook app for personal use and the Facebook Pages Manager for business use.
3. Twitter: It's actually easier to use Twitter from this app than from a computer. The best thing about this app is the Quote function. Bonus: A recent update makes it easy to switch between Twitter accounts, which is great for managing multiple business accounts or a business account and a personal account.
4. Instagram: You never know when a great photo op might happen, and images are the best social media content. Plus, Instagram is a social network in its own right, so that's one more place to be.
5. Google Analytics: This app allows you to watch your company's website traffic in real-time, so you see what posts are working and when. You need Google Analytics permissions set by your website manager in order to use it.
Brief from TechrRpublic
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