Facebook was quietly working on its own way to let public figures broadcast live videos to their fans via Mentions app, A “Celebrity Only” app from Facebook. Today, Facebook is launching “Live” as a feature that’s only available to celebrities with a verified Page.
VIPs can start a Live broadcast that’s posted to the News Feed, watch comments overlaid in real-time on their stream, and then make the recording permanently available for viewing.
Live product manager Vadim Lavrusik told “We think this will be an awesome experience for both public figures and also users. We want to get feedback from both public figures and viewers as we evolve the product.”
Facebook’s VIP-only Mentions app
Videos of “Live” won’t disappear like Meerkat or Periscope as they are immediately deleted on Meerkat and only live for 24 hours on Periscope. While Facebook has never been great at real-time content due to its filtered News Feed, it’s worked to make sure Live broadcasts reach viewers while they’re still in progress. Beyond appearing quickly in the feed to a celeb’s subscribers, Facebook will send push alerts to tune into the broadcast to users who’ve recently interacted with that Page. This should trigger big audiences without annoying people who Liked an actor or athlete years ago and don’t really care.
Data Source: TechCrunch
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